The Icing Wish Upon a Pin Pinterest Contest

Official Rules

NO PURCHASE OR PAYMENT IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

THIS CONTEST IS SPONSORED BY CBI DISTRIBUTING CORP. (ICING). IT IS NOT SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH FACEBOOK, INC OR PINTEREST. You understand that you are providing your information to CBI Distributing Corp. (Icing) and not to Facebook or Pinterest. You can view Icing’s privacy policy at http://www.icing.com/icing/us/company/privacy.jsp.

1. ELIGIBILITY

The Icing Wish Upon a Pin Pinterest Contest (the “Contest”) is open only to legal residents of the fifty (50) United States (and the District of Columbia) and Canada (excluding Quebec) who as of the time of entry, are 18 years of age or older and have a valid Facebook and Pinterest account. Void in Quebec and where prohibited. Proof of residency and age may be required. Employees of CBI Distributing Corp., Sync Marketing LLC, DBA Media, LLC (“DBA”), and their subsidiaries, divisions, affiliates, and advertising or promotional agencies or individuals involved with the design, production, execution or distribution of the Contest and the immediate family and household members of such individuals, are not eligible to enter or win. “Immediate family members” shall mean parents, stepparents, children, stepchildren, siblings, stepsiblings, or spouses, regardless of where they live. “Household members” shall mean people who share the same residence at least three months a year, whether related or not. In order to enter the Contest or receive the prize, you must fully comply with the Official Rules and, by entering, you represent and warrant that you agree to be bound by these Official Rules and the decisions of the Sponsor-designated judges, whose decisions shall be binding and final in all respects relating to this Contest.

2. SPONSOR AND ADMINISTRATOR

Sponsor: CBI Distributing Corp., 2400 West Central Road, Hoffman Estates, IL 60192. Administrator: Sync Marketing LLC, 10960 Wellworth Avenue, Unit 301, Los Angeles, CA 90024.

3. TIMING

The Contest begins at 12:00 AM Eastern Time (“EST”) on November 25, 2013 and ends at 11:59 PM EST on December 20, 2013 (the “Entry Period”). Sponsor’s computer is the official time-keeping device for the Contest. The Contest is governed by these Official Rules and is subject to all applicable federal, state, provincial and local laws.

4. HOW TO ENTER

During the Entry Period, you can enter through The Icing Wish Upon a Pin Pinterest Contest application tab on the Icing Facebook Page (facebook.com/ICING). You must follow all Icing Stores boards on Pinterest (pinterest.com/icingstores). You must provide your name, email address and phone number (optional) and agree to the official rules. You will then be directed to a special Icing pin (“Contest Pin”) from this site http://www.pinterest.com/pin/570409109025567084/. If you are not already logged into your Pinterest account, you will need to do so at this time. Next, you will need to create a “Wish Upon a Pin” pinboard for this Contest (the “Pinboard”), pin the Contest Pin to your Pinboard, and include the hashtag #wishuponapin in the description section of the Contest Pin. Complete your Pinboard by pinning or repinning other photos to your Pinboard that express your holiday glam style (the “Contest Theme”). Your Pinboard must include the Contest Pin and should only contain images relevant to this Contest. Your images should not contain any illegal, defamatory, or disparaging content. In addition, a Pinboard will be deemed non-compliant and ineligible if, in Sponsor’s opinion, the content featured on such Pinboard is insufficiently original or in poor taste. Your Pinboard and its content are collectively your submission (each a “Submission”). In order for your Submission to be considered in this Contest, you must have followed all of the instructions above exactly and must comply with Pinterest’s Terms of Service (http://about.pinterest.com/terms/). Non-compliant Pinboards will not be judged. All Submissions will not be acknowledged or returned.

Limit: Each entrant may upload only one (1) Submission during the Contest Period. Submissions received from any person, Pinterest Account, or email address in excess of the stated limit will be void. Any attempt by any entrant to create more than the stated amount of Submissions by using multiple/different Pinterest Accounts and/or email addresses, or any other methods will void that entrant’s Submissions and that entrant may be disqualified.

Note: If you do not have a Facebook and/or a Pinterest account you can get one for free at facebook.com and pinterest.com, respectively. Multiple entrants are not permitted to share the same Pinterest / email account. Use of any automated system to enter is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected entries all of which will be ineligible to win a prize. In the event of a dispute as to any entrant, the authorized account holder of the email address used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winner may be required to show proof of being the authorized account holder to be awarded the prize.

5. WINNER DETERMINATION

After the end of the Entry Period, a panel of qualified judges determined by Sponsor in its sole discretion will select the two (2) best Submissions from among all eligible Submissions that are created during the applicable Entry Period, based on an application of the following criteria (“Judging Criteria”):

• Creativity/Originality of Your Pinboard Content (50%); • Product Inclusion (25%); and • Fit to Contest Theme (25%).

In the event of any tie, the entrant whose Submission received the higher score in the Creativity/Originality of Your Pinboard Content category, as determined by the qualified judges in their sole discretion, will be selected from among the tied entrants as the potential winner.

6. WINNER REQURIMENTS

On or around January 2, 2014, Administrator will notify the potential winners using the email address provided with the entry and may be awarded the prize subject to verification of eligibility and compliance with the terms of these Official Rules. Failure by an entrant to respond to the initial verification within 48 hours of notification or return of e-mail notification as undeliverable after three (3) attempts will result in disqualification and Administrator will select an alternate winner by choosing the entrant that had the next highest score. Odds of winning a prize depend on the number of eligible entries received during the Entry Period and the quality of the Submissions.

7. THE POTENTIAL CONTEST WINNERS MAY BE SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST.

8. VERIFICATION OF POTENTIAL WINNERS

Potential winners may be required to complete and return an Affidavit of Eligibility, Release of Liability and Publicity Release (where permitted by law) (collectively, the “Affidavit”) by the date specified by Sponsor, or an alternate potential winner may be selected. In the event: (a) a potential winner cannot be reached for whatever reason after a reasonable effort has been exerted or the potential winner notification or Affidavit is returned as undeliverable; (b) a potential winner declines or cannot accept, receive or use the prize for any reason; (c) of noncompliance with the above or within any of the aforesaid time periods, (d) a potential winner is found to be ineligible to enter the Contest or receive the prize, (e) a potential winner cannot or does not comply with the Official Rules, or (f) a potential winner fails to fulfill the Affidavit-related obligations, the potential winner shall be disqualified from the Contest and an alternate potential winner may be selected, at Sponsor’s sole discretion, from among the other eligible entries received. Sponsor reserves the right to modify the notification and Affidavit procedures in connection with the selection of alternate potential winner, if any.

9. GRAND PRIZES

Two grand prizes will be awarded. Each grand prize winner will receive a Two Hundred and Fifty Dollar ($250) Icing Gift Card. Gift Card is redeemable for merchandise only at Icing retail stores in the United States, Canada and Puerto Rico or at http://www.icing.com. Gift Card is subject to its terms and conditions and may not be returned, redeemed for cash (except to the extent required by law) or used as payment on or credit to any credit card accounts. Not valid on prior purchases. The Gift Card will not be replaced if lost or stolen. In no event will the Gift Card prize value exceed the stated value. In the event the winner purchases more than the stated value worth of merchandise, the winner will be solely responsible for payment of those costs. No cash equivalent for the prize, prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the listed prize for one of equal or greater value for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. All federal, state, and local tax liabilities, as well as any other costs and expenses not specified herein as being awarded are the sole responsibility of the Winner. Winner may be required to complete and return an IRS W-9 form (i.e. Request for Taxpayer Identification Number and Certification). Prize will be awarded only if the potential Prize Winner fully complies with these Official Rules.

10. PUBLICITY RELEASE; USE OF PERSONAL INFORMATION

Except where prohibited or restricted by law, winner’s acceptance of prize constitutes the winner’s agreement and consent for Sponsor and any of its designees to use and/or publish winner’s full name, city and state of residence, photographs or other likenesses (including but not limited to the Photo), pictures, portraits, video, voice, testimonials, biographical information (in whole or in part), and/or statements made by winner regarding the Contest or Sponsor, worldwide and in perpetuity for any and all purposes, including, but not limited to, advertising, trade and/or promotion on behalf of Sponsor, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, electronic, cable, or World Wide Web, without further limitation, restriction, compensation, notice, review, or approval. By entering the Contest, entrants will be sharing their personal information with Sponsor. Personal information collected by Sponsor will be used for administration of the Contest and awarding the prize. In addition, by entering, entrants agree to Sponsor’s use of entrant’s personal information as described in its privacy policy at www.icing.com. Please refer to Sponsor’s privacy policy for important information regarding the collection, use and disclosure of personal information by Sponsor. Sponsor is not responsible for disclosures made by any third party. Entrants may subsequently opt-out of receiving further emails as set forth in Sponsor’s privacy policy.

11. GENERAL CONDITIONS

Sponsor and its subsidiaries, affiliates, divisions, partners, representatives, agents, successors, assigns, employees, officers and directors shall not have any obligation or responsibility, including any responsibility to award any prize to entrants, with regard to: (a) entries that contain inaccurate information or do not comply with or violate the Official Rules; (b) entries, prize claims or notifications that are lost, late, incomplete, illegible, unintelligible, damaged or otherwise not received by the intended recipient, in whole or in part, due to computer, human or technical error of any kind, including but not limited to, inactive Facebook and/or Pinterest accounts or technical difficulties; (c) entrants who have committed fraud or deception in entering or participating in the Contest or claiming the prize; (d) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties; (e) any inability of the winner to accept the prize for any reason; (f) if a prize cannot be awarded due to delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other similar event beyond Sponsor’s reasonable control; or (g) any damages, injuries or losses of any kind caused by any prize or resulting from awarding, acceptance, possession, use, misuse, loss or misdirection of any prize or resulting from participating in this promotion or any promotion or prize related activities. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be (a) tampering with the entry process or the operation of the Contest, or with any Website promoting the Contest; (b) acting in violation of the Official Rules; or (c) entering or attempting to enter the Contest multiple times through the use of multiple email addresses, Facebook and/or Pinterest accounts or the use of any robotic or automated devices to submit entries. If Sponsor determines, in its sole discretion, that technical difficulties or unforeseen events compromise the integrity or viability of the Contest, Sponsor reserves the right to void the entries at issue, and/or terminate the relevant portion of the Contest promotion, including the entire Contest promotion, and/or modify the Contest and/or award the prize from all eligible entries received as of the termination date.

12. RELEASE OF LIABILITY; DISCLAIMER OF WARRANTY; FORUM SELECTION CLAUSE

By participating in the Contest, entrants and winners agree to release and hold harmless Sponsor, Administrator, DBA Media, LLC (“DBA”), Facebook, Pinterest and their subsidiaries, affiliates, divisions, partners, representatives, agents, successors, assigns, employees, officers and directors (the “Released Parties”), from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever, including without limitation, property damage, personal injury (including emotional distress), and/or death, which may occur in connection with preparation for, or participation in, the Contest, or possession, acceptance and/or use or misuse of the prize or participation in any Contest-related or prize-related activity and for any claims or causes of action based on publicity rights, defamation or invasion of privacy and merchandise delivery. The Released Parties assume no responsibility for any injury or damage to entrants or to any other person’s computer, regardless of how caused, relating to or resulting from entering or downloading materials or software in connection with this Contest. Entrants and winner acknowledge that Sponsor has neither made nor is in any manner responsible or liable for any warranty, representations or guarantees, express or implied, in fact or in law, relative to any prize or any component thereof, including, but not limited to, express warranties provided by the supplier of the prize (or any component thereof) or their affiliates. Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant or Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules (whether of the State of Illinois, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Illinois. In addition, any dispute relating to the Contest (including these Official Rules) shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in Cook County, State of Illinois. Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non-conveniens or lack of personal jurisdiction that they may have.

13. ENTRANT’S PERSONAL INFORMATION

Information collected from entrants is subject to the Sponsor’s Privacy Policy which is available at http://www.icing.com/icing/us/company/privacy.jsp.

14. WINNERS LIST

For Contest results, send an email with the subject line of “Winners List - Icing Wish Upon a Pin Pinterest Contest” to Chiara@thedigitalbrandarchitects.com. Requests for the Winner’s List must be received by February 15, 2014.